Sugar-free Fashion

Drop that biscuit - this season’s cigarette jean just got skinnier.

Meet the team from Paris-based label, April 77, makers of the denim that’s on every fashionista’s hip this summer. Garnering attention with their super-skinny rock ‘n roll cuts, the Jagger-esque jeans are the perfect foil for those following a sugar-free fashion diet in the wake of spring’s saccharine-sweet offerings. Channel Kate Moss in a pair of black drainpipes, fashionably scrunched at the ankle and accessorized with a wife-beater singlet and black, pointy toed stilettos. The brand’s cropped cotton-resin jackets – heavy with silver zip detailing – make the perfect cover-up. And the fellas need not feel neglected: Franz Ferdinand meets the Cure in a men’s range that allows no room for beer belly bulge. (Think Iggy Pop-thin during his drug day heights and you’ll be somewhere approaching the mark.) Those doubting the staying power of the ‘80s rock fashion look need look only as far as Lindsey Lohan’s latest outing in an elegant Lagerfeld dress, her fingerless leather Chanel gloves contributing that Like-A-Virgin-vibe. For a closer look, Kiliwatch in Paris’ Etienne Marcel district stocks a good range of April 77 apparel. But be warned – the super lean fits are best tried out on an empty stomach. The time to crash-diet is now.

Details:
Official site: www.april77.fr


Articles by Category

Articles by Publication

Articles by Year